According to Blask data, Canada’s total Competitive Earning Baseline (CEB) for the April 2025 to March 2026 period reached $11.37 billion — placing it third globally behind only the United States and the United Kingdom. Approximately 65% of that volume is attributed to offshore brands. Of the 271 operators tracked in the market, only 84 hold a licence in at least one Canadian province.
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Stake is in a league of its own
The undisputed leader is Stake, with a CEB of $2.49 billion — 3.6 times larger than its nearest competitor, Roobet, at $687.6 million. Three of the top five positions are occupied by offshore crypto casinos: Stake, Roobet and Rainbet. The pattern mirrors what is happening in the US market: influencer marketing, crypto-native infrastructure, and an audience largely unconcerned with regulatory affiliation are combining to drive outsized growth for platforms operating outside the traditional licensing framework.
The top 10 Canadian gambling brands by CEB
| Position | Brand | CEB | Type |
|---|---|---|---|
| 1 | Stake | $2.49B | Offshore crypto |
| 2 | Roobet | $687.6M | Offshore crypto |
| 3 | PlayNow | — | Provincial monopoly |
| 4 | Rainbet | — | Offshore crypto |
| 5 | — | — | — |
| 6 | Loto-Québec | — | Provincial monopoly |
| 9 | PlayAlberta | — | Provincial monopoly |
Source: Blask.com | CEB = Competitive Earning Baseline
Rainbet: the fastest growing brand in Canada
Rainbet deserves special attention. The platform recorded year-on-year growth of +1,890% — by far the most aggressive expansion of any brand in the top 10. The playbook is familiar: influencer-driven marketing, crypto deposits, and a player base that gravitates toward platforms outside the regulated framework. It is the same pattern that has powered Stake’s rise globally, now playing out at remarkable speed in the Canadian market.
Provincial monopolies holding on — but not all of them
Three provincial monopolies retain top 10 positions: PlayNow in third, Loto-Québec in sixth, and PlayAlberta in ninth. However, not all are holding steady. PlayAlberta is the only brand in the top 10 to record negative year-on-year growth, declining 11.57%. The explanation is straightforward: Alberta is set to open its market to private operators in July 2026, and players appear to already be migrating to alternative platforms in anticipation of what is coming.
The Betty phenomenon
Perhaps the most intriguing story in the entire top 10 belongs to Betty — the only brand in the ranking that operates exclusively in Ontario. Betty has positioned itself as an inclusive product, with a deliberate focus on attracting female players — a demographic that most gambling operators have historically underserved.
What makes Betty’s rise particularly remarkable is how it was achieved. According to its CEO, the brand does not work with affiliate traffic at all, relying entirely on in-house marketing. Despite — or perhaps because of — that approach, Betty has become the undisputed leader in Ontario, with a CEB nearly double that of its nearest provincial competitor, Bet365. In a market dominated by offshore giants and affiliate-fuelled growth, Betty’s model stands as one of the most distinctive success stories in Canadian iGaming.
CEB (Competitive Earning Baseline) — Blask’s proprietary revenue projection model for gambling markets.
What this means for Canadian players
The data paints a clear picture: Canadian players are voting with their wallets, and a significant portion of them are choosing offshore platforms over provincially regulated alternatives. While the appeal of crypto casinos and influencer-driven brands is undeniable, it is worth remembering that not all platforms offer the same level of player protection. For Canadian players navigating this increasingly crowded landscape, choosing trusted online casinos — whether provincially licensed or internationally regulated — remains the single most important decision they can make. Trusted online casinos provide verified fair play, transparent terms, reliable payouts and meaningful recourse if something goes wrong. In a market where 65% of activity flows to offshore operators, knowing how to identify and choose trustworthy platforms has never been more valuable.
