Apple has confirmed that licensed sports betting applications can now be distributed through the App Store in Brazil, following changes to the country’s fixed-odds betting legislation. The move marks a significant step forward for Brazil’s regulated gambling market — and a meaningful opportunity for licensed operators looking to reach Brazilian players through one of the world’s most widely used mobile platforms.
Previously, gambling-related apps faced significant restrictions on the Brazilian App Store. The regulatory update to Brazil’s fixed-odds betting framework has cleared the path for Apple to accept applications from operators holding a valid local licence.
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What operators need to do
The process for getting a licensed betting app approved is straightforward but specific. Operators must submit a new version of their application to trigger the licence verification review — simply updating the App Review Information section in App Store Connect without submitting a new build will not initiate the process.
When submitting a new version for review, operators should follow these steps:
- Provide full licence information in the App Review Information section of App Store Connect
- Enter licence details clearly in the Notes field
- Attach all required supporting documentation using the file attachment field
What this means for the market
The opening of the App Store to licensed betting operators is a significant development for Brazil’s iGaming ecosystem. Mobile is the dominant channel for Brazilian bettors — as recent data confirmed, over 98% of sports betting traffic in the country comes from mobile devices. Having a presence on the App Store gives licensed operators direct access to that mobile-first audience through a trusted, high-visibility distribution channel.
Crucially, the requirement for a valid licence acts as a natural filter — ensuring that only regulated, compliant operators can take advantage of the new access. This aligns with Brazil’s broader push to channel betting activity toward safe online casinos and licensed platforms, away from the unregulated offshore operators that have historically dominated the market. For players, the presence of an app on the App Store — combined with a valid Brazilian licence — provides a meaningful signal that they are dealing with safe online casinos and sportsbooks that meet the country’s regulatory standards.
